A commitment to innovation
Our approach
Since 2019, SALT has approached product development with a simple philosophy: create products that genuinely perform better than the alternatives. Products people reach for every day and stay loyal to year after year for one reason — because they work.
HISTORY OF SALT
Years spent perfecting performance.
SALT began in 2019 with a single product and one objective. Create the kind of styling product we wished already existed.
After years of trying products that overpromised and underdelivered, founder Piers Le Moignan set out to develop a formula that approached performance, ingredients and user experience differently.
The result was Hybrid Hair, the world’s first hybrid clay wax styling compound. Awarded ‘Best Hair Styler’ by GQ in 2020, it quickly became one of the most recognised products in the category and laid the foundations for everything that followed.
What started with Hybrid Hair grew into something bigger. Customers wanted the same attention to detail applied across the rest of their routine, and over time the range expanded to include styling, haircare and hair growth systems designed to work together.
Today, every product is still developed in-house and manufactured in Britain with world-renowned production partners. The quickest we've ever developed a formulation is 14 months. It's not because we're slow or lazy. It's because we're obsessed. We don’t work to deadlines, and we don’t launch products simply to fill gaps in a catalogue. We test, refine and improve. Over and over, sometimes for years, until it reaches our standard. The SALT standard.
Because if it can be better, it's not finished.
MEET THE FOUNDER
"I’ve been obsessed with cosmetics for as long as I can remember.
Hair, in particular, has always fascinated me. Apart from the way you dress, it's the most visible expression of personality and identity, and I’ve always believed you can tell a lot about someone by the way they wear and style it.
As a kid, one of my favourite things to do was visit Boots or Superdrug to see what new products had come in. I wanted my hair to look a certain way and became curious about formulations, ingredient profiles and the small details that separated average products from exceptional ones.
"I wanted products developed with the same level of care, innovation and technical precision found in the very best areas of modern cosmetics, like skincare."
In my early 20s, that fascination turned into frustration. The products I wanted simply didn't seem to exist. Some came close, but they were packed with cheap fillers and harsh ingredients. Others had better formulations and integrity, but the performance wasn't there. I felt like I was constantly being let down.
I wanted products developed with the same level of care, innovation and technical precision found in the very best areas of modern cosmetics, like skincare. Products that delivered exceptional results without compromise.
Eventually, after years of searching, I realised I wasn’t going to find them.
So I decided to create them myself.”
— Piers Le Moignan
WHY SALT?
“Better hair starts with better products.”
Designed for long-term hair health
SALT formulas combine advanced cosmetic science with premium natural and organic ingredients selected to support scalp health, strengthen follicles and improve overall hair condition over time.
Engineered for hair type
Systems are developed around specific hair profiles, styling goals and finishes, ensuring each formula performs as intended for the hair it was designed for.
Built to perform
Every product is developed in Britain by our in-house chemist and world-renowned partners. Years of sourcing, testing and refinement ensures reliable results throughout your day.
WHAT'S ON MY SHELF
"Living in Bali, my hair is exposed to some pretty harsh conditions on a daily basis. Strong UV from the sun, sea salt, pool chlorine, hard water and regular sauna sessions all take their toll. Without proper care, it'd quickly get wrecked. That's actually one of the main reasons I developed our Moisturising Shampoo and Conditioner. I wanted a system that could properly replenish moisture, restore softness and keep hair healthy despite everything I put it through. I shampoo 2-3 times a week and condition every day.
Alongside that, I use our Advanced Hair Growth Serum every evening. I'm fortunate to have good hair genetics and haven't experienced any noticeable recession or thinning, but I've always believed prevention is better than cure. Looking after your scalp and follicles before problems appear makes far more sense than trying to reverse them later. For me, the serum is as much about long-term hair and scalp health as it is hair growth.
When it comes to styling, during the day I almost always reach for Hybrid Hair for a looser, more lived-in style that suits day-to-day life and feels effortless without looking overly styled. In the evenings, if I'm heading out for dinner or an event, I'll switch to Fusion Wax. It gives a cleaner, more controlled look with a little more polish, making it perfect for slick backs and smarter styles.
These are the products I use every day. Not because they're ours, but because they're the products I spent years wanting to exist — and then even more years creating."
“We strive to create innovations that provide true value and a distinct point of difference.”
Piers Le Moignan