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Our innovative formulations are handmade in Britain by the UK's leading formulation houses and scientists.
Doing things the right way is never a quick process, which is why we focus on one product at a time instead of launching full ranges which we simply wouldn't be able to bring up to the quality we demand from our market-leading formulations.
Whilst our products are formulated in Britain, they’re made up of the finest natural, certified organic and paraben-free ingredients from around the world. Our lab spend years sourcing and balancing them to work together in perfect harmony.
These ingredients are also sustainably sourced and cruelty free. All of our packaging is fully recyclable and made from raw or recycled materials.
"Taking on behemoth haircare brands is never easy but this little David of a brand has taken on the Goliaths with products that, in just over one year, have already found themselves on ‘best haircare product’ lists."