As seen in
Made in Britain
Quality Without Compromise
Our innovative formulations are handmade in Britain by the UK's leading formulation houses and scientists.
Doing things the right way is never a quick process, which is why we focus on one product at a time instead of launching full ranges which we simply wouldn't be able to bring up to the quality we demand from our market-leading formulations.
Created with integrity
The world’s finest ingredients
Whilst our products are formulated in Britain, they’re made up of the finest natural, certified organic and paraben-free ingredients from around the world. Our lab spend years sourcing and balancing them to work together in perfect harmony.
These ingredients are also sustainably sourced and cruelty free. All of our packaging is fully recyclable and made from raw or recycled materials.
Taking on behemoth haircare brands is never easy but this little David of a brand has taken on the Goliaths with products that, in just over one year, have already found themselves on ‘best haircare product’ lists.
This bijou British haircare-and-styling brand has made waves in the grooming game for its tightly edited range of bare essentials, cutting through the endless releases that hit the market on a daily basis.
Best Sellers
Hybrid Hair
Our award-winning flagship product.
A premium lightweight hybrid styling compound that delivers all the benefits of wax and clay whilst nourishing the hair and scalp.
- All-day hold with a natural finish
- Spreads easily and thickens hair
- Softens and smooths flyaway strands
- Absorbs excess oils and grease
Thickening Shampoo & Conditioner Set
Our most advanced formulations yet.
Two powerful blends of organic actives, peptides, and aminos to thicken and strengthen hair at a cellular level. Each contain clinically proven ingredients which prevent male pattern hair loss.
- Thicker, fuller looking hair from first wash
- Enriches hair and scalp with nutrients and strengthening proteins
- Blocks DHT and 5-alpha reductase enzymes (responsible for MPB)
- Gently but thoroughly cleanses excess oils and product
- Finished with an invigorating wild mint fragrance