Natural & Organic Ingredients

Next-Gen Men's Hair Innovation

Experience the pinnacle of cosmeceutical engineering from shower to finished style

Made in Britain

Quality Without Compromise

Our innovative formulations are handmade in Britain by the UK's leading formulation houses and scientists.

Doing things the right way is never a quick process, which is why we focus on one product at a time instead of launching full ranges which we simply wouldn't be able to bring up to the quality we demand from our market-leading formulations.

"Taking on behemoth haircare brands is never easy but this little David of a brand has taken on the Goliaths with products that, in just over one year, have already found themselves on ‘best haircare product’ lists."

Worldwide shipping

We ship worldwide at affordable rates. Free UK shipping over £25.