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Formulated with the finest natural and certified organic components.
Expertly developed in Britain, embodying quality and tradition.
Committed to eco-friendly sourcing and recyclable packaging.
Taking on behemoth haircare brands is never easy but this little David of a brand has taken on the Goliaths with products that, in just over one year, have already found themselves on ‘best haircare product’ lists.
This bijou British haircare-and-styling brand has made waves in the grooming game for its tightly edited range of bare essentials, cutting through the endless releases that hit the market on a daily basis.
Representative of a reliable and fuss-free grooming solutions all handmade by leading formulation houses and scientists, no rush, as they focus on one product at a time, instead of pulling out full ranges, as quality rules over quantity.
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